The ICRT develops customised training programmes to help destinations maximise their tourism potential through local economic benefits whilst also positively contributing to community and environment.
Training of tourism provides can include:
- finding and developing a stronger competitive advantage
- developing responsible visitor experiences which not only provide revenue and high guest satisfaction but contribute to local nature and cultural heritage conservation
- develop strategic networks which enhance individual businesses and establish local cooperation
- Tourism trail development
- Visitor interpretation
The training can also involve the innovative method Travelology which Christopher developed and successfully uses to help SME create distinctive visitor experiences. Training programmes can form part of a destination development to build local skills and knowledge.