The marketing case for sustainability – ICRT-Australia to present at the National Tourism & Events Excellence Conference 2013

Christopher Warren will be presenting his paper providing practical insights for small and medium tourism enterprises at this year’s National Tourism & Events Excellence Conference.

Responisble Tourism Consultant

Christopher Warren

The paper is entitled ‘The marketing case for sustainability: promoting quality and a better experience’. The following synopsis explains that sustainability has been seen as a niche market and only appealing to ‘green tourists’, yet we need tourism to become much more sustainable and appealing to a larger market. How can we turn our responsible practices into customer winning initiatives that appeal to more visitors? Christopher will present his Australian research findings to demonstrate what appeals to a broad cross section of Sydneysiders, how this applies to an accommodation provider in NSW (case study) and shows UK examples of successful ways to promote sustainability as a visitor benefit. The aim of the presentation is to show you can deliver excellence through sustainability by generating higher customer satisfaction whilst minimising negative and maximising positive impacts from your business or for your community. Learn what visitors think of eco-friendly tourism, how to use responsible practice to promote quality and generate a better destination.
The National Tourism &Events Excellence Conference aims to showcase business excellence to encourage professional, sustainable and commercially prosperous future for tourism and events.
The ICRT – Australia will form one of three core papers a in special section of tourism sustainability on Tuesday 23 July afternoon.