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Identifying a Local Distinctive Edge

Every community has unique features, tourism can bring these to life through stories visitors can connect with. How can you reflect these stories at your business and so help conserve the Local Distinctiveness of your region?

Visitors seeking authentic experiences want to feel special and do things that directly involve them more actively. They particularly want to see things that are different to their daily.


From the visitor’s perspective one village or town can seem much like  yet in fact there is much to talk about in each community; its history, landscape, people and activities to enjoy. These are the features which can help your business and community stand out, they are the features which will signal you are different and special.


Read this is activity and learn how to develop creative ideas that revolve around your community’s unique qualities.

Activity: Creating a memorable Visitor Experience