UNWTO promotes Green Economy vision

Green Economy Tourism UNEP UNWTO

At the time of the Doha Climate Change Conference (November 2012) the UNWTO launched its paper ‘Tourism in the Green Economy’ which builds on the tourism chapter of the 2011 UNWTO/UN Environment Programme (UNEP) Green Economy Report. According to their findings investment of just 0.2% of global GDP per year between now and 2050 would allow the tourism sector to grow steadily over the coming decades, contributing to much-needed economic growth, employment and development while ensuring significant environmental benefits such as reductions in water consumption (18%), energy use (44%) and CO2 emissions (52%), as compared to a business as usual scenario.

Read the full Green Economy Report

Besides the economic argument for tourism to adapt to more efficient technologies there is also the opportunity to meet increasing consumer desire to select eco-friendly options. This requires tourism providers to be transparent in their eco-friendly claims.

The UNWTO 1 Billion Tourist Opportunities shows the votes from tourists who signed up to their ‘One Billion Tourists Thunderclap!’