Values and Knowledge are the keys to ignite managers’ action for change

The UN has called for urgent transformational change so the Paris Agreement goals can be reached. Such transitions require more than simply technology advances they require in a change in mindset to spur organisational innovation,  the innovative involvement of visitors who consume tourism and the active integration of these endeavours to design innovative experiences. Our research has found that structured education and practical skills development is essential to motivate managers to lead the required transition to more sustainable tourism. Read the research here.